Sainsbury's soft drinks with no artificial colours or flavourings
The health conscious among us will be delighted to hear that just in time for Summer, we've announced our intention to remove all artificial colours and flavourings from our range of over 120 own-brand soft drinks including fizzy drinks, squash, cordials and mixers.
From June 2007, Sainsbury’s will be looking to use natural colours and fruit and vegetable extracts as colouring agents in the drinks. Where flavourings are used, these will be from the named fruits and from other natural sources.
In addition, Sainsbury’s is replacing Aspartame amongst other sweeteners in low calorie drinks with Sucralose, a sweetener made from sugar that tastes like sugar. Standard drinks will now contain full sugar and no sweeteners.
