Save a few pounds on your grocery bill by making a few slight changes to your shopping trolley. Switch to our own-brand products and you could save up to 20%.
Our basics range is great value for money and you still get the same high standards you can trust from Sainsbury's. We've over 500 products in our basics range from snacks to everyday meals and with over 50 basics products to help you towards your 5-a-day fruit and vegetable target there's plenty to choose from.
We've created these brand ranges specially for your needs, from irresistible and authentic dishes to healthier and value, from organic ranges to foods for if you suffer from allergies.
Please select a product range...Switch and saveTaste the differenceBe good to yourselfKidsSuper naturals™FreefromOrganicsBasics
We are proud of the difference we've already made. Here's some of the highlights...
Please select a product...Freedom Food endorsed porkSainsbury's basics minceFresh farmed salmonOrganic fresh meatBritish chickensWoodland eggsSainsbury's Kids rangeSweets, crisps & snacksMixers and soft drinksFairtrade foodCod, haddock & pollackFarm Promise milkSainsbury's cerealChilled ready mealsSainsbury's basics rangeBritish Conference pears
We give a great deal of importance to clear nutritional information.
You have the right to be completely confident in the safety and quality of the food you buy in our stores, which is why we ensure we meet the highest quality and safety across all our own brand products.
Please select a product range...Freedom Food Endorsed porkSustainable fishSainsbury's salmon1% fat milkQuality checkedOur chickens are BritishSee our chickens - videoOur eggs are BritishRemoval of artificial colours & flavoursBanning hydrogenated vegetable oilsRemoval of flavour enhancersSainsbury's breadBagged salads
The only way we can provide you with outstanding products is by using outstanding suppliers, so we make sure all our food is safe and of the highest standard.
