Our be good to yourself products makes it even easier for you to make healthy choices with hundreds of products in the range. Just look out for the wide range of products in store that all show this distinctive logo.
Save a few pounds on your grocery bill by making a few slight changes to your shopping trolley. Switch to our own-brand products and you could save up to 20%.
We've created these brand ranges specially for your needs, from irresistible and authentic dishes to healthier and value, from organic ranges to foods for if you suffer from allergies.
Please select a product range...Switch and saveTaste the differenceBe good to yourselfKidsSuper naturals™FreefromOrganicsBasics
We are proud of the difference we've already made. Here's some of the highlights...
Please select a product...Freedom Food endorsed porkSainsbury's basics minceFresh farmed salmonOrganic fresh meatBritish chickensWoodland eggsSainsbury's Kids rangeSweets, crisps & snacksMixers and soft drinksFairtrade foodCod, haddock & pollackFarm Promise milkSainsbury's cerealChilled ready mealsSainsbury's basics rangeBritish Conference pears
We give a great deal of importance to clear nutritional information.
You have the right to be completely confident in the safety and quality of the food you buy in our stores, which is why we ensure we meet the highest quality and safety across all our own brand products.
Please select a product range...Freedom Food Endorsed porkSustainable fishSainsbury's salmon1% fat milkQuality checkedOur chickens are BritishSee our chickens - videoOur eggs are BritishRemoval of artificial colours & flavoursBanning hydrogenated vegetable oilsRemoval of flavour enhancersSainsbury's breadBagged salads
The only way we can provide you with outstanding products is by using outstanding suppliers, so we make sure all our food is safe and of the highest standard.
