We know that the welfare, quality and integrity of the chicken we sell is important to you – that’s why we are delighted to have increased our range of chicken instore. Our new Freedom Food endorsed chickens – Devonshire Red and Wallace Red – have been reared indoors on British farms inspected by Freedom Food, in accordance with strict welfare standards devised and monitored by the RSPCA.
In addition, we will continue to offer you the rest of the great range of fresh chicken in our stores and we are pleased to say they have all been bred, reared and packed in the UK. In fact, we’re proud to be one of the few retailers able to say that all our fresh chicken is British. And we make sure nothing artificial is added either. Here’s a quick guide to help you choose from our range of chicken...
Sainsbury’s Freedom Food endorsed chicken - new
New to Sainsbury’s is a range of Freedom Food endorsed chicken. These birds – Devonshire Red and Wallace Red – are slower-growing, traditional breeds, reared indoors on British farms inspected by Freedom Food, in accordance with strict welfare standards devised and monitored by the RSPCA. The birds have more space to roam, with the addition of perches, straw bales and other bright, attractive items that encourage them to express their natural behaviour and live a more active life. Freedom Food endorsed chickens are also still available in corn-fed varieties. Fed on a diet rich in corn, which we believe gives a distinctive flavour and a golden colour to the skin, the corn-fed birds meet the same high standards, so you can buy a higher-welfare, tastier chicken without blowing your budget.
What is Freedom Food?
Freedom Food is the only farm assurance and food labelling scheme dedicated to improving the lives of farm animals. Freedom Food inspect farms to strict welfare standards set by the RSPCA. These standards cover allaspects of the birds’ lives, including living conditions, handling and transport.
Sainsbury’s basics chicken
Our great-value basics range of fresh chicken has also been sourced from British farms that meet the standards set by the Red Tractor scheme. This range offers fantastic value with no compromise on quality – you may just find that shapes and sizes vary slightly.
Fresh British chicken
Our standard range of chicken is only sourced from quality-assured farms in the UK, and packed to British Assured Production Standards under the Red Tractor scheme. Every fresh chicken we sell can be traced to the exact farm where it grew up.
Sainsbury's Taste the difference free range chicken
Our Taste the difference chickens have been reared on free-range farms in the UK. These birds are free to roam in grassy, shaded paddocks during the day and this healthy, stress-free environment helps to produce chicken with an excellent flavour and texture.
Sainsbury’s SO organic chicken
All Sainsbury’s SO organic chickens have been reared to strict Soil Association standards on organic farms in the UK. They roam freely by day in large organic pastures after each crop has been harvested. Being inquisitive creatures, they obtain some of their feed naturally from the fields. This results in a highly textured bird with a fantastic flavour.
Posted: August 2008
