Why Sainsbury's Kids?
Our nutritional standards
The Sainsbury’s Kids range just got bigger and better – which means more choice for them and an easier life for you with our fresh ideas and healthy tips for every mealtime.
With more than 75 products, the Sainsbury’s Kids range is special as it’s been developed with nutritionists especially for children aged four to eight. Every product has also been taste-tested by school children to ensure that it gets their thumbs-up. And there are lots of other benefits, from organic options to locally sourced meat.
Our nutrition and ingredient standards are now better than ever.
The Sainsbury’s Kids range:
 |
|
Contains no artificial colours and flavourings |
|
|
Only uses British meat |
|
|
Only uses sustainably sourced fish |
|
|
Only uses free-range eggs |
|
|
Offers organic lines |
|
|
Uses nut-free recipes |
|
|
Has many products that contribute towards a child’s 5-a-day.
|
Check the label
The Sainsbury’s Kids range makes sure that health messages are clearly displayed on the front of packaging to reassure parents about its strict credentials. Here are a few of the labels you’re likely to see – and what they mean.
 |
|
Sainsbury’s Kids
When you see the Kids logo, you can expect a nutritionally balanced range of the highest quality. We have achieved a further reduction in the levels of fat, saturated fat, sugar and salt while also increasing the amount of beneficial nutrients such as calcium and fibre.
|
| |
|
|
 |
|
The smiley face
This smiley face logo offers a fast guide to benefits such as ‘source of fibre’, letting you instantly see what’s good about each product.
|
| |
|
|
 |
|
Multiple traffic light labelling
These tell you at a glance if the food or drink has high (red), medium (amber) or low (green) amounts of fat, saturated fat, sugar, salt and calories.
To make it easier for parents to see how healthy their child’s food is, Sainsbury’s has developed new ‘Just for Kids’ multiple traffic light labelling specifically for the nutritional requirements of children. This is based on Guideline Daily Amounts (GDA) for 4-6 year olds. You can now find this information on the front of pack for all the products in the Sainsbury’s Kids range.
|
| |
|
|
 |
|
5-a-day
Many parents find it difficult to get their children to eat their ‘5 a day’ of fruit and vegetables. Sainsbury’s Kids products with this logo provide one of a child’s ‘5-a-day’ (at least 60g).
|
