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Sainsbury's - Try something new today


Switch and save

For great savings and no compromise on quality, switch to our own-brand products. We've thousands of own-brand products to choose from.

Sainsbury’s Taste the difference range has always been about quality ingredients, authentic products and, most of all, fabulous taste.  And now it’s even better, with a fresh new look and over 250 brand-new products.

With over 450 lines in our organic range, there are always exciting new things to try.  Try going organic with our tasty ideas and make something delicious for the next family meal.

For convenient, healthier food, try our be good to yourself range, with over 300 products.  We’ve controlled the amount of fat, sugar and salt in all the food and drinks in the range, so you can be sure you are making a healthier choice.

Sainsbury’s kids range is nutritionally balanced, so you can be sure you’re making good, healthy choices for your children.  And you know it’ll suit young taste buds, as it’s been tested and approved by experts – a class of school children.

Super naturals™ is a range of nutritionally balanced meals and salads.  The range uses the best natural ingredients and nothing else – no preservatives, colours, flavour enhancers or added salt.  Plus they contain at least 1 portion of your 5 a day and they’re all a source of fibre.

Sainsbury’s freefrom range now offers even more options for those who have wheat, gluten and dairy intolerances or those choosing to remove these ingredients from their diet.  There’s something suitable for every occasion.  Our freefrom products have been produced in a controlled environment, so you know it will all be safe for you to eat.

Our basics range is great value for money and you still get the same high standards you can trust from Sainsbury's.  We've over 500 products in our basics range from snacks to everyday meals and with over 50 basics products to help you towards your 5-a-day fruit and vegetable target there's plenty to choose from.