Switch & save - a simple step that can help you make great savings on your shopping
Looking for great-quality products at cheaper prices? Switch to Sainsbury’s own brand and you could save up to 20%.
With our own-brand products, you can be sure that low prices don’t mean a compromise on quality. We have thousands of top-notch own-brand products for you to try, with over 140 of them at least 20% cheaper compared to the market leading brand!*
We are so confident in the quality of our products that if you buy it and don’t like it you can bring it back! – this is our ‘try promise’.
Sainsbury's Red label 80 Fairtrade tea bags
£1.29, 250g
Sold in Sainsbury's stores since 1903, our popular Fairtrade Red Label tea also helps support farmers in developing countries.
Sainsbury's frosted flakes
£1.12, 500g
Tasty sugar-coated flakes of corn fortified with vitamins and iron.
Try our Frosted flakes snowballs step by step
Sainsbury's high juice blackcurrant
£1.14, 1 litre
With only natural colours and flavours.
Try our Fruit lollipops
Sainsbury's milk chocolate digestives
95p, 400g
Baked using British flour, with no artificial flavours or colours.
Sainsbury's vegetable soup
44p, 400g
A new, improved recipe with only natural colours and flavours and reduced salt content.
Sainsbury's tomato ketchup
485g
Made with 176g of tomato per 100g finished product to create an intense flavour. The squeezy top-down bottle is also easy to use.
Try our Herby meatballs
*Nielsen Scantrack. Based on brand market share in UK Grocery Multiples, 52w/e 14/02/09. Comparison excludes promotions. Based on unit price of product - see shelf edge for price details.
