Fruit and vegetables storage advice
Keep it fresher for longer
We’ve got some handy ideas for keeping your fruit and veg fresher for longer.
“We’ve been working with food waste experts WRAP (Waste & Resources Action Programme) on a piece of research looking at how we store fruit and veg, -” Says Sainsbury’s head of product technology, Tina Jeary. “These foods make up a huge portion of what’s thrown away and yet we now know there is one simple step we can take to preserve their nutrients and flavour and enjoy them for a lot longer.”
“We can help our customers not just buy healthy produce, but also give them a choice of ideas to try and also making the storage advice more visible (it's nothing new) so their Sainsbury’s fresh produce stays fresher for longer.”

- Apples, potatoes, bananas, tomatoes and oranges are the top fruits thrown out whole and without even a nibble on them.
- You’ll start to find helpful storage tips instore, on all pre-packed fruit & veg, as well as on shelf information, and we will be making our storage advice currently on our packaging larger and easier to read on a variety of packaging to help you keep your fruit and veg fresher for longer and get best value for money.
- Nearly all fruit and veg (except bananas and pineapples) will keep fresher for longer when refrigerated in a plastic or paper bag, and potatoes keep fresher for longer when stored in a cool dark place. If you’ve put loose fruit and veg in one of those little plastic bags available around the fruit and salads area instore, or choose pre-packed products try keeping them in the packaging when you get home and use our quick guide for best storage option.
Quick guide - Keeping it fresher for longer
Here’s some storage advice to help you reduce food waste and keep your loose fruit and veg fresher for longer.
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Apples Refrigerate in bag
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Banana Store in their bags in a cool place (avoid refrigerating)
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Berries Raspberries, blueberries, blackberries, blackcurrents & gooseberries - keep in the original packaging & refrigerate |
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Broccoli Refrigerate in bag
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Carrots Refrigerate in bag
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Cucumbers Keep in the original packaging & refrigerate in the crisper draw |
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Grapes Keep in the original packaging & refrigerate
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Herbs - fresh cut Basil - store at room temperature. All other herbs - refrigerate in original packaging |
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Kiwi fruit Refrigerate in bag
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Lemons Refrigerate in bag
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Lettuce Keep in the original packaging & refrigerate
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Mango & papaya Keep in a cool place (avoid refri |
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Melons Keep them cool or refrigerate |
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Mushrooms Refrigerate in a paper bag (available instore) |
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Onions Store in a cool, dark & dry place |
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Oranges Keep them cool or refrigerate in a bag
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Pears Refrigerate for freshness & ripen at room temperate for a softer, juicer eat |
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Peppers Refrigerate in bag
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Pineapples Keep in a cool place (avoid refrigerating) |
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Potatoes Keep in bags in a dark, cool place |
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Rhubarb Keep in the original packaging & refrigerate |
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Strawberries Keep in the original packaging & refrigerate
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Stone fruit (ripe) Peaches, nectarine, plums, apricots & cherries - refrigerate in packaging |
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Tomatoes Keep them cool or refrigerate in a bag
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Making the most of your fruit bowl
A delightful arrangement of fruit in a bowl does not just look good, but encourages the family to eat more fruit by being readily available to hand. Our top tip is to fill your bowl with 1 day’s portions of fruit for each member of the family, and keep the rest in the recommended storage conditions. This will stop the fruits ripening too quickly and ensure you get 100% enjoyment and value for money from all your fruit. Each day, or during the day, try topping up your fruit bowl as required with your fruit stock kept in the recommended storage conditions. If there’s plenty left over from the day before, you may want to display less fruit.
Remember to place your bananas away from other fruits to avoid them ripening too quickly. Don’t forget that bananas are great for ripening other fruits. So if you want to ripen your “ripen in the fruit bowl” peaches, plums or nectarines or avocadoes faster... then try keeping them in a bag with a banana!
If you would like to find out more about WRAP visit lovefoodhatewaste.com