London 2012 Paralympic Games

We are committed to making London 2012 the best Paralympic Games ever. Making a lasting difference to attitudes towards disability in the UK and creating real opportunities for change in the lives of people with disabilities.

Welcome David Beckham

We are proud to announce that David Beckham is our ambassador for the London 2012 Paralympic Games.

David Beckham will be encouraging children of all ages and abilities to ‘have a go’ and take part in several of Sainsbury’s initiatives, including the Million Kids Challenge and Active Kids 2012.

“I know the difference leading a healthier and more active life can make to kids and I have been really impressed with the long-term commitment that Sainsbury’s has made.  I am looking forward to working with Sainsbury’s to help UK kids have fun, become even more active and introduce them to Paralympic Sports through the 1 Million Kids Challenge.” David Beckham

Find out more

Meet the Paralympians

Get to know our British Paralympians, how they train, what motivates them and what they like to eat.

Watch the videos

Buy Official Merchandise

Here’s where you can get your hands on great London 2012 merchandise like cups, key rings, pens and toys.

Start shopping

Mandeville Mascot

He's on a mission - find out more about Mandeville, the London 2012 Paralympic Games mascot.

Meet the mascot