Why does Pride matter to us? It’s a time that allows us all, whatever our identity, to play our part in helping to raise awareness of equal opportunity and a time for us to celebrate and be visible as a community.
Our aim is to be a truly inclusive retailer, where every single one of our colleagues can fulfil their potential and where all our customers feel welcome when they shop with us - and that’s why we’re proud to support the LGBTQ+ community.
This year we are supporting the LGBTQ+ charities akt and Not a Phase with a joint donation of £25,000 from Sainsbury’s & Tu*
Coming out, or being outed as LGBTQ+, can sadly lead to young people being made homeless – even in 2025. Around 24% of young people experiencing homelessness in the UK are LGBTQ+, which is significantly disproportionate. Once homeless, LGBTQ+ young people are more likely to face violence and discrimination than young people who aren’t LGBTQ+.
akt is the national LGBTQ+ youth homelessness charity supporting young people aged 16-25 in the UK who are experiencing homelessness or living in a hostile environment. They support young people into safe homes and employment, education or training, in a welcoming and open environment that celebrates LGBTQ+ identities.
Not A Phase is a trans-led, nationwide charity committed to uplifting and improving the lives of trans+ adults, through awareness campaigning, social projects and funding trans+ lead initiatives.
Not A Phase are dedicated to creating a thriving, supportive space for the trans+ and gender non-conforming community.
*The monetary donation will be split equally between The Albert Kennedy Trust, charity registered in England, Wales (1093815) & Scotland (SC050032) and Not A Phase, charity registered (1193381).