Buy 3 get cheapest 1 free with Nectar available for delivery or collection until Mon, 12 Oct 2026.T&Cs apply

John Frieda 250ml Violet Crush Purple Shampoo

This daily purple shampoo for brassy blonde hair neutralises brassiness and strengthens strands for a cool, bright blonde*

Buy 3 get cheapest 1 free with Nectar

£8.00£32.00 / ltr

Product details

Description

Gradually removes yellow tones*

Strengthens and nourishes with Pro‑Vitamin B5**

Crushed Violet Pigments for salon-cool tone

For natural and colour-treated blondes

*When following the total routine, including mask.

**Compared to standard shampoo.

This daily purple shampoo for brassy blonde hair neutralises brassiness and strengthens strands for a cool, bright blonde*. With a potent blend of Crushed Violet Pigments and Pro‑Vitamin B5, its hydrating, non‑stripping formula gets to work instantly with lasting results, bringing back your coolest, strongest blonde with every wash. *When following the total routine, including mask. This product has been updated with a new formula. While we endeavour to keep the website up to date, please always refer to the ingredient list on the product packaging.

Safety Information

CAUTION: Avoid contact with fabrics & household surfaces to prevent staining. If contact occurs, clean immediately.

Ingredients

Water/Aqua/Eau, Sodium Laureth Sulfate, Coco-Glucoside, Cocamidopropyl Betaine, Citric Acid, Sodium Chloride, Hydrogenated Vegetable Oil, Glyceryl Oleate, Guar Hydroxypropyltrimonium Chloride, Sorbitan Caprylate, Panthenol, Tetrasodium Glutamate Diacetate, Sodium Benzoate, Fragrance/Parfum, Benzyl Alcohol, Citrus Aurantium Peel Oil, Citrus Limon (Lemon) Peel Oil, Hexyl Cinnamal, Limonene, Linalool, Acid Blue 9, Acid Violet 43

Preparation and Safety

Directions: Massage into wet hair, lather and leave on for 1 minute. Rinse well and follow with Violet Crush Conditioner for best results. Use daily until desired colour result is achieved. To maintain results, alternate with your regular shampoo as needed. For more intense results, and to fight the most stubborn brassiness, use Violet Crush Intensive Shampoo. Rinse hands immediately after applying shampoo.

Warnings:

CAUTION: Avoid contact with fabrics & household surfaces to prevent staining

If contact occurs, clean immediately

Country of Origin

Country of Origin Germany

Packaging

Whole Packaging: Recycle

Manufacturer Address

Kao Germany GmbH, D-64308 Darmstadt. Kao (UK) Limited, London, EC1A 2DY.

Ratings summaryThis product doesn't have any reviews yet.

Item code: 8249141

Disclaimer

The above details have been prepared to help you select suitable products. Products and their ingredients are liable to change.

You should always read the label before consuming or using the product and never rely solely on the information presented here.

If you require specific advice on any Sainsbury's branded product, please contact our Customer Careline on 0800 636262. For all other products, please contact the manufacturer, whose details will appear on the packaging or label. Sainsbury's is therefore unable to accept liability for any incorrect information.

You should also note that the picture / images show only our serving suggestions of how to serve or prepare your food – all accessories and additional items and/or ingredients pictured with the product you are purchasing are not included.

This information is supplied for your personal use only. It may not be reproduced in any way without the prior consent of Sainsbury's Supermarkets Ltd and due acknowledgement