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L'Oreal Paris Preference Permanent Hair Dye Virginia Light Golden Brown 5.3

Name: L'Oreal Paris Preference Permanent Hair Dye Virginia Light Golden Brown 5.3
Brand: Sainsbury's
SKU: 2586441
Price: 13.00 GBP
Availability: InStock
Rating: 4.1282 (39 reviews)

Read reviews (39)

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Product details

Description

- Rich Luminous Fade-Defying Hair Colour. - Up to 9 Weeks of Colour Longevity and Intense Shine. - Up to 100% Grey Coverage. - Up to 90% Less Breakage. - Premium Colouration Experience with High Shine Serum, Vitamin E and UV Filters. - Suitable for All Hair Types & Textures.

Are you looking for long-lasting beautiful colour? Try L'Oréal Paris Preference, our most premium colouration experience, recommended by 9/10 women. The non-drip formula gently coats the hair fibre, for up to 9 weeks of colour longevity and intense shine. Rich & luminous permanent colour, infused with High Shine Serum, Vitamin E and UV Filters, for up to 100% grey coverage, 90% less breakage and nourished hair. Get more from your colouration experience, no appointment needed: 1) Oil-In-Gel Colour, our highest grade dyes for a beautifully rich and multidimensional colour. 2) Non-Drip Developer Cream, ensures optimal fibre adherence for perfect colour and coverage. 3) Shine-Protect Conditioner, to help preserve your day 1 colour & shine, while protecting your hair from environmental aggressors.

Ingredients

1252289 H - Colour Gel: Aqua / Water , Peg-4 Rapeseedamide , Alcohol Denat. , Deceth-3 , Propylene Glycol , Ammonium Hydroxide , Laureth-5 Carboxylic Acid , Dipropylene Glycol , Hexylene Glycol , Poloxamer 338 , Oleyl Alcohol , M-Aminophenol , P-Aminophenol , 2-Amino-3-Hydroxypyridine , Hydroxyethyl-3,4-Methylenedioxyaniline Hcl , Hydroxybenzomorpholine , Sodium Metabisulfite , 6-Hydroxyindole , Thioglycerin , Toluene-2,5-Diamine , Ammonium Thiolactate , N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate , Tetrasodium Glutamate Diacetate , Octadecyl Di-T-Butyl-4-Hydroxyhydrocinnamate , Citric Acid , Erythorbic Acid , Parfum / Fragrance. (F.I.L. Z70035558/1). 1190015 - Developer Cream: Aqua / Water , Hydrogen Peroxide , Cetearyl Alcohol , Sodium Salicylate , Trideceth-2 Carboxamide Mea , Phosphoric Acid , Ceteareth-25 , Tetrasodium Etidronate , Tetrasodium Pyrophosphate , Glycerin. (F.I.L. C202321/2). 1217043 A- Shine Protect Conditioner: A Q U A / Wat E R , Cetearyl Alcohol , Glycerin , Behentrimonium Chloride , Candelilla Cera / Candelilla Wax , Amodimethicone , Cetyl Esters , Isopropyl Alcohol , Tocopheryl Acetate , Sodium Pca , Phenoxyethanol , Ethylhexyl Salicylate , Trideceth-6 , Chlorhexidine Digluconate , Limonene , Camelina Sativa Seed Oil , Linalool , Benzyl Alcohol , Benzyl Benzoate , Geraniol , Cetrimonium Chloride , Citronellol , Hexyl Cinnamal , Amyl Cinnamal , Parfum / Fragrance. (F.I.L. C232981/1).

Preparation and Safety

It's simple! Familiarise yourself by reading the instructions and conduct a patch test 48h before use. Follow these 3 easy steps: 1) Use gloves and pour colouring into developer bottle and shake to mix. 2) Apply colour and leave on for the recommended time. 3) Rinse out and follow with Shine-Protect Conditioner to help preserve day 1 colour & shine.

Country of Origin

Country of Origin Belgium

Manufacturer Address

L'Oréal Paris, London, W6 8AZ

Ratings summary

4.1 out of 5

Salon style at homeI have to admit i normally use a competitor brand however i was looking for a new colour and wanted a light brown with golden tones and other brands just didnt offer this. So i abandoned my brand loyalty this once and bought the light golden brown, and wow am i glad i did! I honestly do not normally write reviews but i love this colour, i look like i have just walked out of a salon. The colour is stunning! It is a light brown with stunning golden tones. My hair is in brilliant condition and the dye was easy to work with and no nasty smells.

5 out of 5

Written by 29th March 2025Yes, I recommend this product

Written by a customer on loreal-paris.co.uk

It's okayI used this colour for the first time last week. All I can say is it is okay. It's far more runny than their Excellence Creme version and therefore quite messy. Also despite my checking that it was suitable for my hair colour the result was not as expected., it was not where near as vibrant, more of a brown than golden brown, with none of the red tones shown on the box. I wouldn't use it again.

3 out of 5

Quality

Value

Written by MichG27th November 2024

Hair Product - extremely good colourHave bought this product several times and always good quality and value for money

5 out of 5

Quality

Taste

Value

Written by Lynnds128th October 2024Yes, I recommend this product

Not the best productIt has a good colour but it is to creamy and it is not so easy to apply. Next time I will take another type of product

3 out of 5

Quality

Taste

Value

Written by 27th August 2024

Formula change! Please Bring back old formula.July 2024, just used this, new formula, horrible, makes eyes run so much when applying can't see! Consistency more runny, not good at all. Been using this product for a long time, please bring back old formula, don't care if it has to stay on a few minutes more rather that then this updated formula!!!! I will have to change brands if this new formula continues, its horrible.

1 out of 5

Written by Jando19th July 2024

Written by a customer on loreal-paris.co.uk

Good CoverIt covered my hair really well and gave me a solid colour all over. Easy to use with the instructions given and the colour is still solid after several washes. Would buy again when I need to redye my hair

4 out of 5

Written by Ellie25th August 2021Yes, I recommend this product

Written by a customer on loreal-paris.co.uk

Received free product

Covers greysThis covers greys really well and did a good job or colouring my hair too. Didn’t seem like it damaged my hair which I worry about when I dye it. Think I’d go for a darker brown next time as it was a bit light for my liking but that’s personal preference.

5 out of 5

Written by Sabrina7th August 2021Yes, I recommend this product

Written by a customer on loreal-paris.co.uk

Received free product

Lovely colour but poor staying powerPackaging was lovely and enjoyed the prospect of the two aftercare products.
Instructions easy to follow but the gloves were cheap and small, they split halfway through application.
I was really happy with the end product and followed up with the aftercare as directed but by 3 weeks later a lot of my Grey's were showing again at full-length, not just the root.
The product seemed more semi-permanent and not reliable for the coverage I need.

2 out of 5

Written by nicsum2nd August 2021

Written by a customer on loreal-paris.co.uk

Received free product

Great Colour and TextureGave this to my Aunt who loved it, said it made her hair feel amazing and really soft. Colour lasted weeks and was just as intense as when first coloured. Highly recommended for a bright lasting colour.

5 out of 5

Written by Browneyez30th July 2021Yes, I recommend this product

Written by a customer on loreal-paris.co.uk

Received free product

Nice shineEasy to apply and is a nice brown shade. It covered really well and gives a nice healthy looking shine. The conditioner keeps hair soft and has a pleasant smell. It's not as durable as I would like and could do with a bigger bottle to cover more hair.

4 out of 5

Written by Hayley15th July 2021Yes, I recommend this product

Written by a customer on loreal-paris.co.uk

Received free product

Showing 1 - 10 of 39 reviews

Item code: 2586441

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