Fights the root causes* of many oral health problems³ before they begin
24 hour antibacterial¹ protection
Powerful, patented², preventative technology
Clinically proven
Helps with 8 common oral health problems
The Colgate Total Active Prevention Teeth Whitening Toothpaste is clinically proven and actively prevents many oral health problems with 24h antibacterial protection*. *With 2x daily brushing after 4 weeks
Caring for the health of your smile and keeping it protected begins before oral health problems start. That's why Colgate Total Active Prevention Teeth Whitening Toothpaste, with its new formula, has been scientifically designed for active prevention and to fight the root causes* of many oral health problems³. And with clinically proven 24h antibacterial¹ protection and a unique² system that stabilises the active prevention ingredient, it's designed for superior⁴ performance. Just what you need to protect your smile from future oral health problems. And, with its advanced whitening system for 35% less surface stains⁵, it's also a good whitening toothpaste. Beyond teeth cleaning and teeth whitening, the powerful, patented², preventative technology in Colgate's Total Active Prevention Whitening Toothpaste helps with 8 oral health problems: 1. Gum problems 2. Plaque 3. Tartar 4. Sensitivity 5. Enamel erosion 6. Surface stains 7. Bad breath 8. Cavities By using Colgate Total Active Prevention Whitening Toothpaste together with Colgate Total Mouthwash and a Colgate Total Toothbrush, it's 15x more effective at fighting a root cause⁶, so you can be confident your smile is protected and taken care of. *Plaque reduction before problems occur; helps protect enamel against acid erosion. ¹With 2x daily brushing after 4 weeks continued use. ²US patented. ³Bacterial plaque reduction, with 3 months continued use. ⁴Vs. non-antibacterial fluoride toothpaste. ⁵Vs non-whitening toothpaste after 6 weeks twice daily use. ⁶Bacterial plaque reduction vs. non-antibacterial fluoride toothpaste and regular brush, with 1 week continued use.
Do not use for children under 7 years of age
Warnings:
Do not use for children under 7 years of age
Country of Origin Poland
Manufacturer: Colgate-Palmolive Europe Sarl 4106, Therwil/Switzerland colgatepalmolive.com EU Responsible Person: Colgate-Palmolive Manufacturing (Poland) Sp. z o.o. PL-58-100 Swidnica colgatepalmolive.com
Item code: 7549460
DisclaimerThe above details have been prepared to help you select suitable products. Products and their ingredients are liable to change.
You should always read the label before consuming or using the product and never rely solely on the information presented here.
If you require specific advice on any Sainsbury's branded product, please contact our Customer Careline on 0800 636262. For all other products, please contact the manufacturer, whose details will appear on the packaging or label. Sainsbury's is therefore unable to accept liability for any incorrect information.
You should also note that the picture / images show only our serving suggestions of how to serve or prepare your food – all accessories and additional items and/or ingredients pictured with the product you are purchasing are not included.
This information is supplied for your personal use only. It may not be reproduced in any way without the prior consent of Sainsbury's Supermarkets Ltd and due acknowledgement
