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L'Oreal Paris Excellence Permanent Hair Dye Natural Baby Blonde 10

Name: L'Oreal Paris Excellence Permanent Hair Dye Natural Baby Blonde 10
Brand: Sainsbury's
SKU: 4126126
Price: 13.00 GBP
Availability: InStock
Rating: 4.0185 (863 reviews)

Read reviews (863)

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Product details

Description

Permanent at-home colour now enriched with Hyaluronic Acid Visibly better hair quality vs before colouring * Up to 100% Grey Coverage* Up to 10x more nourished hair* Up to 2x shinier hair*

Tired of greys and looking for a caring at-home hair dye to refresh your cool colour? Introducing new L'Oréal Paris Excellence Cool Crème, a permanent at-home colour solution featuring advanced Purple Technology and enriched with Hyaluronic Acid. This innovative formula not only provides up to 100% grey coverage but also actively neutralizes unwanted yellow and orange undertones, thanks to its specialized purple shampoo and mask, ensuring a lasting cool tone. Beyond exceptional colour, it delivers up to 5 times more nourished hair*, with the Hyaluronic Acid infusing vital moisture. The comprehensive Triple Care Colour Ritual includes a Protective Cool Colouring Crème that shields and nourishes as it colours, a gentle pH Purple Shampoo, infused with Hyaluronic Acid, to delicately cleanse the scalp and hair, and an Anti-Brassiness Purple Mask, also enriched with Hyaluronic Acid, that seals cuticles for supple, cool-toned hair. Its non-drip crème formula ensures easy application, making it suitable for all hair types. Each box contains all necessary components for a complete at-home colouring experience. Always remember to read instructions thoroughly and perform a patch test 48 hours before use. (*Instrumental Test).

Ingredients

1241899 B - Colouring Cream: Aqua / Water , Cetearyl Alcohol , Ammonium Hydroxide , Ceteareth-25 , Cocamide Mea , Stearic Acid , Palmitic Acid , Propylene Glycol , M-Aminophenol , 2-Amino-3-Hydroxypyridine , Ascorbic Acid , Sodium Sulfite , Sodium Hydroxide , Sodium Lauryl Sulfate , Hydroxybenzomorpholine , Polyquaternium-6 , N,N-Bis(2-Hydroxyethyl)-P-Phenylenediamine Sulfate , Isopropyl Myristate , P-Phenylenediamine , Myristic Acid , Cetrimonium Chloride , Tetrasodium Edta , Parfum / Fragrance . (F.I.L. Z70027681/1). 1210216 - Developer: Aqua / Water , Hydrogen Peroxide , Cetearyl Alcohol , Sodium Lauryl Sulfate , Sodium Benzoate , Etidronic Acid , Citric Acid , Tetrasodium Edta. (F.I.L. B222323/2). 1247249 A - Gentle Ph Shampoo: Aqua / Water , Sodium Laureth Sulfate , Glycol Distearate , Sodium Chloride , Cocamidopropyl Betaine , Dimethicone , Guar Hydroxypropyltrimonium Chloride , Cocamide Mea , Coco-Betaine , Sodium Benzoate , Sodium Hydroxide , Sodium Hyaluronate , Steareth-6 , Phenoxyethanol , Acetic Acid , Peg-100 Stearate , Trideceth-10 , Trideceth-3 , Salicylic Acid , Fumaric Acid , Linalool , Benzyl Alcohol , Amodimethicone , Isoeugenol , Carbomer , Citric Acid , Hexylene Glycol , Hexyl Cinnamal , Parfum / Fragrance. (F.I.L. Z70029922/1). 1247250 - Nourishing Mask: Aqua / Water , Cetearyl Alcohol , Dimethicone , Glycerin , Behentrimonium Chloride , Lactic Acid , Sodium Laureth Sulfate , Sodium Hyaluronate , Sodium Hydroxide , Phenoxyethanol , Linalool , Benzyl Alcohol , Amodimethicone , Isopropyl Alcohol , Isoeugenol , Cetrimonium Chloride , Hexyl Cinnamal , Parfum / Fragrance. (F.I.L. Z70036686/1).

Preparation and Safety

STEP 1 - BEFORE COLOURING: Remember to be colour safe and always do your patch test 48 hours before use, even if you have already used colouring products before. Please follow the instruction leaflet and read the safety information. STEP 2 - PREP: Cover your shoulders with a towel and put on the gloves. Open the colouring bottle and pour it entirely into the developer bottle. Close with the applicator tip and shake it to obtain a completely even mixture. Twist off the applicator tip immediately to avoid bursting and damage from the product over flowing. STEP 3 - APPLY COLOUR: Part your hair into small, even sections and apply the colour. Refer to instructions for development time. Apply conditioner and then rinse thoroughly.

Country of Origin

Country of Origin Belgium

Manufacturer Address

L'Oréal Paris, London, W6 8AZ

Ratings summary

4 out of 5

Disastrous productAbsolutely horrific. This was a perfectly good product till about one year ago, but now it has been completely destroyed by the reformulation. Result is green roots and very little Gray coverage. I have had to import the Indian version for the past one year, which is not yet thankfully reformulated.

1 out of 5

Written by Longtime user4th September 2026

Written by a customer on loreal-paris.co.uk

ExcellentI simply love the 100% coverage.
Amazing product and my hair is absolutely amazing

5 out of 5

Written by Nazzy24th July 2026

Written by a customer on loreal-paris.co.uk

Awful - new formula is inferiorI used the original dark brown formula for years, and was so happy with it. The new formula is terrible. Greys aren’t fully covered, brassy / green colour, fades after first wash and continues to do so each wash. The colour continues to come out in the water each wash, like a wash in wash out dye. My hair has also become very dry, something I have never suffered with.

I decided to give the new product one more try (now called Brown rather than dark brown), leaving on longer as the instructions suggest but again it was a terrible result, grey roots not fully covered so I won’t be using it again.

Please write a review if you have found an alternative product / brand as good as the old dark brown excellence product. I’ve tried a few alternatives, not quite happy yet but have found better in ‘Nice And Easy,

I wish L’Oreal would bring back the old formula!

1 out of 5

Written by Poor product29th May 2026

Written by a customer on loreal-paris.co.uk

Loved the shampoo additionLoved this product covered grey hair and the shine was great. Well done L’Oréal for including a shampoo in my opinion this has been missing from hair colours since I began colouring my hair (many years ago)

5 out of 5

Written by Nanjan24th March 2026

Written by a customer on loreal-paris.co.uk

New formula, shade is NOT the same!!Box has changed, and it states new formula, same shade. No it isn't. I've used L'Oreal excellence 7.3 for years, and always been very happy. Why mess with something that had many loyal customers? I've given two stars because if you are using for the first time, you might find this okay. But I am used to a certain result, and this doesn't give it. As a protest I will try a different manufacturers product. Very unhappy customer.

2 out of 5

Written by Fed up 9925th February 2026

Written by a customer on loreal-paris.co.uk

So easy too useExcellent product,so easy to use,great colour, definitely use again.

5 out of 5

Quality

Value

Written by Valee17th September 2025Yes, I recommend this product

Amazing colourIt's the first hair colour that actually covers my grey hair. I will now always buy this brand. 😀

5 out of 5

Written by Tabs14th August 2025Yes, I recommend this product

Written by a customer on loreal-paris.co.uk

Grey to greyNot covered grey at all just turned greyish to light grey after 30 min. as instructed. These happened to me third times enough...

1 out of 5

Written by Deedysh23rd July 2025

Written by a customer on loreal-paris.co.uk

Color that stopped being deliveredI am very sad this shade is not available in my country (Slovakia) anymore. Why?

5 out of 5

Written by Kristi1st June 2025

Written by a customer on loreal-paris.co.uk

Showing 1 - 10 of 863 reviews

Item code: 4126126

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