- Rich Luminous Fade-Defying Hair Colour. - Up to 9 Weeks of Colour Longevity and Intense Shine. - Up to 100% Grey Coverage. - Up to 90% Less Breakage. - Premium Colouration Experience with High Shine Serum, Vitamin E and UV Filters. - Suitable for All Hair Types & Textures.
Are you looking for long-lasting beautiful colour? Try L'Oréal Paris Preference, our most premium colouration experience, recommended by 9/10 women. The non-drip formula gently coats the hair fibre, for up to 9 weeks of colour longevity and intense shine. Rich & luminous permanent colour, infused with High Shine Serum, Vitamin E and UV Filters, for up to 100% grey coverage, 90% less breakage and nourished hair. Get more from your colouration experience, no appointment needed: 1) Oil-In-Gel Colour, our highest grade dyes for a beautifully rich and multidimensional colour. 2) Non-Drip Developer Cream, ensures optimal fibre adherence for perfect colour and coverage. 3) Shine-Protect Conditioner, to help preserve your day 1 colour & shine, while protecting your hair from environmental aggressors.
Country of Origin Belgium
L'Oréal Paris, London, W6 8AZ
Item code: 7997964
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